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Bestselling TrueTimber® Gear Arrives at Talladega Superspeedway for NASCAR® Races

INMAN, S.C. – October 9, 2019 – TrueTimber is traveling to the Talladega Superspeedway in Alabama this weekend to give NASCAR fans a can’t-miss retail experience trackside. From Friday, October 11 to Sunday, October 13, racegoers attending the Monster Energy NASCAR Cup Series and NASCAR Gander Outdoors Truck Series events can stop by the TrueTimber trailer in the hauler area to purchase a variety of performance and casual apparel in the brand’s most popular hunting and fishing camouflage patterns.

“With the fall season well underway, now is a great opportunity for outdoorsmen and women to purchase apparel that will get them from the woods to the water and back again,” said TrueTimber CEO Rusty Sellars. “We’re excited to be hanging out with NASCAR fans this weekend and showing off some of our most exciting products, including new hunting apparel and items from our TrueTimber Fishing product line. Customers will experience firsthand the high quality, high value and high performance of TrueTimber gear.”

TrueTimber provides top-quality yet affordable apparel and accessories in the most realistic, true-to-life patterns for all seasons and settings. Choices like T-shirts, pullovers, hats and products from the new TrueTimber Fishing line will be available for purchase at the Talladega Superspeedway this weekend as visitors enjoy the races.

TrueTimber is a top-selling brand at NASCAR events, and its camouflage and hunting products are available at retailers across the nation. A related lifestyle brand and complete product line with partners like Mountain Dew can also be found online and in select stores.

More information about the entire TrueTimber product line and true-to-life camouflage patterns is available at Details about future events and promotions can be found on TrueTimber’s Facebook, Instagram and Twitter pages. 

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit

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