MLF Bass Pro Tour and TrueTimber® Commercial Debuts on Discovery Channel

INMAN, S.C. – October 11, 2019 – TrueTimber, bestselling camouflage brand in the world, invites Major League Fishing(MLF) fans to tune into the Bass Pro Tour on Discovery Channel. The premiere issue aired on Saturday, October 5, 2019. Viewers can follow the TrueTimber-sponsored Bass Pro Tour season every Saturday morning from 7 to 9 a.m. ET through December 28, 2019.


Earlier this year, TrueTimber announced its sponsorship of the MLF Bass Pro Tour and watched as TrueTimber brand ambassador Edwin Evers raked in three top-five finishes, earned the title of Points Champion and took home the coveted REDCREST trophy during the 2019 Bass Pro Tour. Now fans can relive the excitement on Discovery this fall.


“It was a heck of a first season for us,” said TrueTimber CEO Rusty Sellars. “I can’t wait to see it play out all over again in front of a whole new audience. The action on the water was unbelievable and the new format caught fire. And there was so much going on at each event. For TrueTimber it was wild ride and we can’t wait until next season. But until then, we’ll watch as the best fishermen in the world land bass after bass in so many different states. Having our own Edwin Evers do so well and take home the title just made it that much more fun.”


The MLF Bass Pro Tour on Discovery features 13 two-hour episodes, covering the final day of competition during each of the eight regular-season stages, plus all five days of the Tour championship.


This top-level circuit brings together 80 of the most decorated professional anglers in the world, including Evers. The field of 80 competes over six days, culminating in a final Championship Round field of 10 anglers.


The Bass Pro Tour on Discovery focuses on the athletes and stories on that final day. The action unfolds through the catch, weigh, immediate-release format, in which every fish weighing at least 16 ounces counts, and culminates in a three-period, one-day weight total.


Exclusive Camo sponsor of the MLF Bass Pro Tour, TrueTimber debuted a new television commercial featuring Evers that aired all season during MLF Live coverage. Now fans will see the commercial on Discovery Channel everything weekend through the end of the year.


About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.


About Major League Fishing

Founded in 2011, Major League Fishing (MLF) brings the high-intensity sport of competitive bass fishing into America's living rooms on Discovery Channel, World Fishing Network, CBS, CBS Sports Network, Discovery Channel, Sportsman Channel and on-demand on MyOutdoorTV (MOTV). The new Bass Pro Tour consists of eight events and a championship. MLF will also continue its popular Cup events and World Championship, all of which use the same entertaining and conservation-friendly catch, weigh and immediate-release format. For more information, visit MajorLeagueFishing.com and follow MLF on Twitter, Instagram and Facebook. Also, for more information about MLF anglers, see Game & Fish magazine, the official publication of MLF.

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