Noah Gragson’s Xfinity Series Car Featuring TrueTimber® Camouflage Finds Victory Lane at Daytona

INMAN, S.C. – February 18, 2020 – Noah Gragson’s JR Motorsports number 9 car sponsored by TrueTimber, Bass Pro Shops and Black Rifle Coffee Company took the first victory of the 2020 Xfinity Series season in Daytona. Gragson put up an impressive performance and found victory lane during the cars debut weekend. Following the win at Daytona, the car design will continue to Las Vegas this week and Charlotte Motor Speedway the following.

“We are thrilled to be a part of the JR Motorsports team and to work with our partners at Bass Pro Shops and Black Rifle Coffee,” said TrueTimber CEO Rusty Sellars. “Noah ran an awesome race on Saturday, and we could not be happier with his performance. We are very proud to be a part of the winning team and getting to see TrueTimber going around the track.”

This collective partnership Xfinity Series car continues in races at Las Vegas Motor Speedway this weekend and Charlotte Motor Speedway, May 23. To see Noah Gragson’s TrueTimber, Bass Pro Shops and Black Rifle Coffee Car number 9 car, view the following video:

TrueTimber, Bass Pro Shops and Black Rifle Coffee Sponsor Noah Gragson No. 9

Additionally, TrueTimber invites race fans to visit the TrueTimber Trailer in the hauler area at any point during the upcoming race weekends to browse and purchase the full lineup of high-performance TrueTimber clothing, gear and accessories. The trailer will on location for the Las Vegas race from February 21 through 23.

To learn more about the entire TrueTimber product line and see all available patterns, visit Details about future product launches can be found on TrueTimber’s Facebook, Instagram and Twitter pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit

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