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TrueTimber® Gives Streamlined Outdoor Experience, Features Partners with New Website

INMAN, S.C. – September 24, 2019 – TrueTimber, the bestselling camouflage brand in the world, has announced the launch of a new website. Customers and partners now have an opportunity to view products, patterns, services and more in an updated online experience. The revamped showcases top partners, all branded apparel, outdoor gear and accessories and the latest company news. It is also a comprehensive resource for licensing and retail opportunities and links to the TrueTimber online storefront and Dealer Portal.

Enhanced Experience is now the gateway to a full customer, consumer, partner and outdoors experience. Visitors can not only access the TrueTimber store and see the latest products, but they can also explore the brand’s full pattern lineup in detail. allows end-users to choose the best camouflage pattern for their unique pursuits, from big-game and waterfowl hunting to fishing and stalking spring turkeys.

Pride in Partnerships

TrueTimber’s growth with partners and licensees has been rapid and exciting. Top firearm brands like Savage, Mossberg, Benelli, Beretta, Winchester and Franchi all feature the latest TrueTimber patterns. Adoption and prominence on the archery side of the business is also evident with Bear Archery, Ten Point, Excalibur, Killer Instinct and others.

TrueTimber has also made a massive and successful entry into the fishing market. Dozens of apparel options and a wide range of accessories keep people cool, comfortable and protected from the sun while on the water or at the beach. The new website captures each new offering and all the innovation in this complete lineup.

Major ATV and UTV companies feature TrueTimber patterns with their off-road offerings. Kawaksi, Suzuki, TEXTRON, Tracker, CFMOTO and several others can be found on as well.

Partner Resources

Licensees and retailers can access comprehensive resources to help their products and businesses succeed in the marketplace. Potential licensees can download the TrueTimber style guide, discover a long list of partnership perks and begin the application process right away simply by visiting Retailers interested in becoming a dealer, exploring available product lines or accessing the dealer portal can go to Here they will learn why retail stores everywhere are choosing to stock TrueTimber.

“TrueTimber is a game changer in the camouflage industry, and now our website is a true reflection of that—showcasing the breadth of our design capabilities, product lines and services,” said TrueTimber CEO Rusty Sellars. “Now visitors will see more than just a collection of true-to-life patterns; they’ll see TrueTimber-decorated products from our partners in sporting goods, automotive, powersports, consumer electronics and more. And our partners will have even more resources at their fingertips.”

Additional information about the TrueTimber product line and available patterns is available Details about future events, product announcements and exclusive promotions will be announced on TrueTimber’s Facebook, Instagram and Twitter pages. 

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit

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