TrueTimber® to Showcase Full Fishing Line at ICAST


INMAN, S.C. – June 26, 2019 – TrueTimber’s fishing line debuted at the 2018 ICAST show and is now available in retailers across the nation. America’s most popular and best-selling camo brand has expanded its product offerings and will be displaying a variety of performance apparel items, accessories and partner products at the 2019 ICAST sportfishing trade show from July 10-12. TrueTimber invites attendees to visit booth 4846 to experience the TrueTimber Fishing product line and see a number of other products in the brand’s most popular camouflage patterns. Attendees can discuss licensing opportunities with the fastest growing camouflage brand in the country and meet professional angler and TrueTimber brand ambassador Edwin Evers.

“ICAST is one of the most important trade events in the recreational fishing industry, and TrueTimber has a lot in store for attendees this year,” said TrueTimber CEO Rusty Sellars. “In the wake of our TrueTimber Fishing launch last year, another ICAST gives us an incredible opportunity to familiarize trade professionals with the product line and ultimately get it into the hands of anglers all over the world. Attendees will see our best-in-class camo patterns, including Viper Aqua and Rift which were designed exclusively for those who live and breathe fishing and the outdoors.”


Edwin Evers

One of the most successful anglers of all time, Evers is one of only five competitors in history to pass the $3 million mark in career winnings. Evers has recorded 11 wins and 110 top-20 finishes in his 22-year career. He won the 2016 Bassmaster Classic and 2019 Major League Fishing (MLF) Bass Pro Tour Stage Two in Conroe, Texas. Evers is also an avid outdoorsman and hunter—primarily hunting deer, turkey and waterfowl when he’s not on the water.

Evers will be available to meet and mingle with attendees, sign autographs and talk about all things fishing, hunting and competing at the TrueTimber booth on Wednesday, July 10 from 10:30-11:30 a.m. and again on Thursday, July 11 from 3:00-4:00 p.m. Evers will be located at booth 4846 for both meet-and-greet events.

More information about the entire TrueTimber product line and available patterns can be found at TrueTimber.com. For those unable to attend ICAST this year, TrueTimber will be posting behind-the-scenes content on all social media pages during the event. Follow TrueTimber on Facebook, Instagram and Twitter.


About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.

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